However, being able to devote in-house resources to proposition development and product marketing is often impossible given today’s rapid pace of change.
Piran Partners offers practical experience of creating new go-to-market strategies for existing or new product or service lines including:
Proposition creation
How to create a market-led strategy linking technical, commercial and operational aspects to deliver a winning market formula.
Market positioning
How to define and defend a market position and improve product positioning through building a thorough knowledge of the solution, its strengths and weaknesses.
Sales & marketing
How to identify likely customer prospects, develop and manage the sales funnel and manage channel partners.
Pricing
Determining optimum pricing strategies and “what-if” scenarios in the event of competitive response.
Business modelling
Developing comprehensive profitability models including margin analysis plus identifying opportunities to reduce costs and increase contributions by understanding the value chain and client needs.
Operational
Understanding the impact of the product on the business, including resourcing, process and technology or support platform requirements.
Roadmap
How to enhance the product offering with additional value added products and services controlled and developed by you.
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